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	Posted by: : Tom Parsley Date Posted: 2/23/2010 Comments: 0 Backlinks vs Content - Round 2 The content vs. backlinks argument depends upon your objectives. If you have a lot of information to disseminate, and you can find other ways of getting people to find and view that content, then content is very valuable. However, if you have a commercial website and you want it to rank higher in search results, get more traffic, and make more money, then backlinks are King. I’m not saying content isn’t important, because it is. But it plays second fiddle to backlinks for making money on the internet. Why? Because more than 87% of all traffic on the internet is generated by links. Even more poignant, Google (which generates more than 65% of all web searches) states that links are the very fabric of the internet and rewards websites for having them. So without backlinks, it will be very difficult for people to find and read your content, unless you spend a lot of money promoting it. There are tens of millions of pages of content that get very little traffic because nobody knows about them. The old adage, “If a tree falls in the forest and nobody is there to hear it, then does it make a sound?” is very true in this instance. If you build content but nobody knows it’s out there because the search engines ignore it due to your lack of backlinks, and you aren’t spending a ton of money promoting it using other methods, is it really helping you? So listen to Google (visit Google’s Webmaster Central Blog for videos on this topic) and focus on building backlinks so your content gets indexed and your website ranks higher in search results. Everybody has an opinion, but if you have some facts from the search engines themselves on how they rank websites based on content which leads you to believe that content is king, I would be more than happy to hear it. Our company has been analyzing this topic for more than 4 years and we are always open to learning something new in case our extensive research missed something. Cheers! Next Post  There are 0 comments about this post: There are no comments yet for this Blog Post. Be the first to post your comment below. Post your comment below: Name: (required) Email: (required) Website: (optional) Comment: (required) Notify me of follow-up comments via email